Iconic 360 I-shaped Design
Both striking and elegant, The Serif elevates every room and the entertainment you display as a décor piece that doubles as a shelf.
QLED 4K TV with 100% Color Volume
Quantum Dot technology brings you a gorgeous picture by transforming light into vivid color that stays true for bold detail, even as the scene brightens.*
Anti-Reflection with Matte Display
Now what's on your display can look as good in the morning as it does at night with the lights on. Anti-Reflection and the Matte Display Film limits light distraction by reducing glare.
Place The Serif literally anywhere in the room.
The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
Quantum Processor 4K with 4K Upscaling
For each and every scene, the fast and powerful Quantum Processor 4K upgrades your viewing experience to 4K resolution, no matter the source of your content.
Complements your space by turning a blank screen into enticing visuals or at-a-glance news.*
Where gaming comes together
The first TV brand streaming Xbox games. No console required. Gaming Hub is where gaming comes together-bringing the best of console games, streaming games, and more-all in one place.
A greener life can also be convenient with the Eco Remote that detects all your connected devices. In your home, power it up from the sun.
Spend less time searching and more time streaming what you enjoy with Smart TV Hub.
Enjoy your mobile content on the big screen-no wires, no hassle, no headache.*
Share music, movies, and more from your phone to your TV with a tap.*